Course Overview

    1. Mastering Business Valuation: Navigating Standards and Preliminary Considerations

    2. Navigating Business Valuation: Ensuring Clarity and Mitigating Challenges

    3. Understanding Evaluation Calculations in Business Valuation: A Detailed Analysis

    4. The Anatomy of a Valuation Report

    5. A Comprehensive Analysis of a Trugman Calculation Report

    6. Unraveling the Intricacies of Business Valuation

Course Details:

  • 6 lessons
  • 3.5 hours of video content
  • Category: Accounting
  • Online & Mobile
  • Level: Advanced

Course Overview

This comprehensive masterclass is designed for CPAs and accountants, focusing on the intricacies of business valuations. Participants will delve into the AICPA Statement on Standards for Valuation Services, explore real-world valuation reports, and analyze IRS court cases to gain a deep understanding of valuation methodologies and standards. The course addresses key challenges faced by professionals in conducting business valuations, offering practical insights and strategies to enhance valuation skills.

Course Outline: 

- Introduction to Business Valuation: What is it? Value types, key elements, and the CPA's role.

- Valuation Methods: Demystifying the income, asset, market, and IRS approaches to valuation.

- AICPA Standards & Professional Conduct: Upholding ethical and professional standards in valuation engagements.

- Practical Considerations for Small Businesses: Debt paying ability, industry averages, comparable sales, discounted cash flow, and more.

- Putting It All Together: Case studies, ethical considerations, and continuous learning to stay ahead.

Prerequisites: 

  • A familiarization with business valuations
  • No advanced preparation needed

Accreditation Information:

  • NASBA Delivery: QAS Self-Study
  • NASBA Field of Study: Accounting 3 hrs
  • NASBA National Registry of CPE Sponsors: Pending
  • NASBA Publication Revision Date: 8/2022


Learning Objectives

Upon successful completion of this course, the user should be able to:

  • Understand the AICPA Statement on Standards for Valuation Services (SSVS) and its implications for CPAs and accountants.

  • Explore the standards and guidelines set forth by major professional organizations, including the AICPA, NACVA, IBA, and ASA, for conducting business valuations.

  • Analyze IRS court cases related to business valuation to identify key principles and best practices.

  • Learn how to prepare and review valuation reports in compliance with professional standards.

  • Define and understand different types of business value (fair market value, investment value, intrinsic value, liquidation value).

  • Identify the key elements of a business valuation, including financial analysis, normalization of financial statements, and application of valuation methods.

  • Understand the preliminary considerations for a business valuation engagement, including independence and competence.

  • Discuss the limitations of business valuations and the factors that can affect the value of a business.

Bonus materials

Included in the course:

  • Business Valuation Toolkit

    This toolkit provides general guidance in accordance with AICPA standards, specifically in the area of Forensic and Valuations Services (FVS).

  • Sample Engagement Letter and BVs

    Sample engagement letter covering the scope, reporting and terms for valuation services.

  • Presentation Slides + Materials

    Slide notes are available for downloading and following along.

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About your Instructor

CPA, MBA, CEA Carl Heintz

Carl Heintz earned his undergraduate degree in business Magna Cum Laude from the University of Southern California, and obtained his MBA degree from the USC's Marshall School of Business. He passed the CPA exam on the first try, and is licensed as a CPA in several states. He was a tax manager for Ernst & Young where he served on the firm's regional management advisory services committee and co-author the firm's first internal operational auditing manual. Later, he served as a partner in a several local CPA firms and has started and grown multiple CPA firms. Carl has been a consultant to a variety of Fortune 100 corporations, such as BP and Cigna, and many smaller companies, ranging from one-person “solopreneurs” to emerging public companies. He's helped companies in initial and secondary public offerings as well as providing “leading edge” engagements, such as sophisticated financial plans, modeling and multivariate analyses, stochastic analyses, ROI, NPV, and ratio analyses, sensitivity analyses, strategic plan formulation and complex business plan models, in addition to the “bread and butter” accounting and tax services. He's helped dozens of small businesses set up systems and use financial information to achieve operational success. Carl has owned interests in many businesses, including publishing, personnel placement, software, storage facilities and internet enterprises. He is the primary author of a financial accounting software system used by over 200 large businesses across the country, and he developed a rental property software system adopted by several large office buildings on both coasts. Recently, he's been a nationally recognized speaker and author for Thompson Reuter's Gear Up seminars. He has also been an instructor in taxation, accounting and data processing at the University of California, Los Angeles, University of Southern California and several community colleges. He is the author of dozens of published articles and three books, as well as serving on the editorial board for numerous tax, accounting and technology publications. He was the producer and presenter for National Public Radio's “tax tips” series.

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